CPG pet food branding: how loyalty is born
With every challenge comes an opportunity. Pet food branding has both because it’s such a highly emotional space for consumers.…
Brand & package design intelligence for CPG food brand performance.
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop. With so much to communicate – brand, sub-brand, form, flavor, ingredients, benefits, and more – variety packs also have varying counts…
With every challenge comes an opportunity. Pet food branding has both because it’s such a highly emotional space for consumers.…
Three primary methodologies are at the core of branding narratives and marketing communication: convergent, divergent, and transformational. Throughout launching, growing,…
Applying foundational marketing principles to CPG food packaging design strategy. Developed by Professor Robert F. Lauterborn and advanced by Philip…
More purchase decisions and visual brand recall are attributed to color than any other element in package design. Understanding how…
How to utilize trendscaping to create relevance for your brand. Positioning based on leveraging a solid foundation around macro trends…
Disruptive packaging design elements to help you stand out. Today’s CPG pet food brands are vying for attention in what…
A common fear among my clients when developing a positioning strategy is targeting too specific a demographic with the branding…
What is a language audit, how does it impact your CPG food brand narrative, and how to conduct it for…