Consumer personas: how to build love for CPG food brands
A common fear among my clients when developing a positioning strategy is targeting too specific a demographic with the branding…
Brand & package design intelligence for CPG food brand performance.
Three primary methodologies are at the core of branding narratives and marketing communication: convergent, divergent, and transformational. Throughout launching, growing, refreshing, and stabilizing the brand, each approach is designed to benefit in different ways and used in various situations. …
A common fear among my clients when developing a positioning strategy is targeting too specific a demographic with the branding…
What is a language audit, and how to conduct it for your refresh? Language has the most power to deepen…
Both are effective in their own right, but choosing between warm and cold typography in your brand identity will significantly…
Can and should your CPG brand get in the business of caring? Package design is a CPG brand’s most invaluable…
Eight questions to ask that will help determine the scale of evolution for your package design refresh. When building a…
These impactful design techniques keep your CPG pet food branding relevant without major change. There comes a time when your…