From screen to shelf: digital implications for CPG food brands
When does adapting trends from digital design become detrimental to package design? While many CPG food brands are still discovered…
What does each color signify in CPG food packaging design?
From taste appeal to all-natural ingredients, implications of color have been ingrained in consumer perceptions at-shelf. In this article, we explore the long withstanding and ever-changing meaning behind common colors found in CPG food packaging design.
Red…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
The 4 C’s and the big P (packaging)
Applying foundational marketing principles to CPG food packaging design strategy. Developed by Professor Robert F. Lauterborn and advanced by Philip…
Wielding the power of color for CPG food brands
More purchase decisions and visual brand recall are attributed to color than any other element in package design. Understanding how…
Top 3 ways to create ownability for CPG pet food brands
Disruptive packaging design elements to help you stand out. Today’s CPG Pet Food brands are vying for attention in what…
Using warm and cold typography in your CPG food brand’s visual identity
Both are effective in their own right, but choosing between warm and cold typography in your brand identity will significantly…
CPG food brands: should you change your package in a design refresh?
A new structure could change the shape of your entire brand presence. When most CPG food brands consider a design…
Creating an emotional connection in pet food packaging design
The power of storytelling in CPG brand building at shelf. Packaging design is integral to establishing brand identity by connecting…
Overcoming the top 3 branding challenges for CPG pet foods
It’s up to your packaging design to solve many of your problems: tell your story, define your brand attributes, and…
