From screen to shelf: digital implications for CPG food brands
When does adapting trends from digital design become detrimental to package design? While many CPG food brands are still discovered…
Brand & package design intelligence for CPG food brand performance.
From taste appeal to all-natural ingredients, implications of color have been ingrained in consumer perceptions at-shelf. In this article, we explore the long withstanding and ever-changing meaning behind common colors found in CPG food packaging design.
Red…
When does adapting trends from digital design become detrimental to package design? While many CPG food brands are still discovered…
Applying foundational marketing principles to CPG food packaging design strategy. Developed by Professor Robert F. Lauterborn and advanced by Philip…
More purchase decisions and visual brand recall are attributed to color than any other element in package design. Understanding how…
Disruptive packaging design elements to help you stand out. Today’s CPG Pet Food brands are vying for attention in what…
Both are effective in their own right, but choosing between warm and cold typography in your brand identity will significantly…
A new structure could change the shape of your entire brand presence. When most CPG food brands consider a design…
The power of storytelling in CPG brand building at shelf. Packaging design is integral to establishing brand identity by connecting…
It’s up to your packaging design to solve many of your problems: tell your story, define your brand attributes, and…