CPG design research: dodging potential pitfalls
“Design is the dance between the intuitive and intentional.” Aleena Wheeler* Research is not a perfect science. If you ask…
Brand & package design intelligence for CPG food brand performance.
The way to approach research when undergoing a CPG food brand refresh differs from when launching a new product or brand. You must strongly consider the equity you have established. That doesn’t necessarily mean you need to maintain the…
“Design is the dance between the intuitive and intentional.” Aleena Wheeler* Research is not a perfect science. If you ask…
The grocery retail environment is like no other. It’s chaotic and full of implications at every turn. Moreover, consumers are…
Eight questions to ask that will help determine the scale of evolution for your package design refresh. When building a…
All design research is consumer research, but some approaches focus more on the assets within the design and how they…
How CPG food brands determine existing equity. While a brand equity study is one tool of many, it is imperative…