How to design for variety packs in CPG pet food packaging
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.…
Brand & package design intelligence for CPG food brand performance.
Understanding the factors influencing shopper selectivity helps prioritize on-pack communication and build brand loyalty.
Shopper selectivity refers to how discriminating consumers are in their purchase decisions and brand choices. It is a mental filtering process by which people’s…
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.…
In problem-solving for CPG food brand strategy, context is critical. Social listening can provide an unfiltered view of consumer perceptions.…
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.…
For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy…
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of…
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating…
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’…
The way to approach research when undergoing a CPG brand refresh differs from when launching a new food product or…