The 4 C’s and the big P (packaging)
Applying foundational marketing principles to CPG food packaging design strategy. Developed by Professor Robert F. Lauterborn and advanced by Philip…
Brand & package design intelligence for CPG food brand performance.
With every challenge comes an opportunity. Pet food brands have both because it’s such a highly emotional space for consumers. These days, it’s also confusing––with so many product forms, types, and philosophies on proper animal nutrition. Helping…
Applying foundational marketing principles to CPG food packaging design strategy. Developed by Professor Robert F. Lauterborn and advanced by Philip…
A common fear among my clients when developing a positioning strategy is targeting too specific a demographic with the branding…
“Design is the dance between the intuitive and intentional.” Aleena Wheeler* Research is not a perfect science. If you ask…
The grocery retail environment is like no other. It’s chaotic and full of implications at every turn. Moreover, consumers are…
In CPG food branding, certain elements will always convey trust and flavor and serve nicely as a base for effective…
The power of storytelling in CPG brand building at shelf. Packaging design is integral to establishing brand identity by connecting…
If you launch a product or want to refresh your packaging, now is the time to upgrade to a sustainable…
It’s up to your packaging design to solve many of your problems: tell your story, define your brand attributes, and…