CPG pet food branding: how loyalty is born
With every challenge comes an opportunity. Pet food branding has both because it’s such a highly emotional space for consumers.…
Brand & package design intelligence for CPG food brand performance.
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building.
Many agencies’ brand-building philosophies utilize Abraham Maslow’s Hierarchy of Needs and Charles O. Russell’s Theory of Congruence in…
With every challenge comes an opportunity. Pet food branding has both because it’s such a highly emotional space for consumers.…
Applying foundational marketing principles to CPG food packaging design strategy. Developed by Professor Robert F. Lauterborn and advanced by Philip…
A common fear among my clients when developing a positioning strategy is targeting too specific a demographic with the branding…
“Design is the dance between the intuitive and intentional.” Aleena Wheeler* CPG design research is not a perfect science. If…
The grocery retail environment is like no other. It’s chaotic and full of implications at every turn. Moreover, consumers are…
In CPG food packaging design, certain elements will always convey trust and flavor and serve nicely as a base for…
The power of storytelling in CPG brand building at shelf. Packaging design is integral to establishing brand identity by connecting…
If you launch a product or want to refresh your structure, now is the time to upgrade to a sustainable…