Top 3 ways to create ownability for CPG pet food brands
Disruptive packaging design elements to help you stand out. Today’s CPG Pet Food brands are vying for attention in what…
From screen to shelf: digital implications for CPG food brands
When does adapting trends from digital design become detrimental to package design?
While many CPG food brands are still discovered at shelf, consumers no longer interact with most brands solely in a retail environment. Even if they do purchase your…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Timeless consumer cues in CPG food packaging design
In CPG food branding, certain elements will always convey trust and flavor and serve nicely as a base for effective…
CPG food brands: should you change your package in a design refresh?
A new structure could change the shape of your entire brand presence. When most CPG food brands consider a design…
Creating an emotional connection in pet food packaging design
The power of storytelling in CPG brand building at shelf. Packaging design is integral to establishing brand identity by connecting…
Sustainable packaging for CPG food brands: It’s time.
If you launch a product or want to refresh your packaging, now is the time to upgrade to a sustainable…
4 ways to humanize your CPG food brand
How modern brands can use socially responsible messaging to build true believers. The desire for human connection in consumer goods…
Four subtle ways to refresh your pet food package design
These impactful design techniques keep your CPG pet food branding relevant without major change. There comes a time when your…
