What’s in a good brand name?
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of…
Brand & package design intelligence for CPG food brand performance.
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of…
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating…
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’…
The way to approach research when undergoing a CPG brand refresh differs from when launching a new food product or…
From taste appeal to all-natural ingredients, implications of color have been ingrained in consumer perceptions at-shelf. In this article, we…
With every challenge comes an opportunity. Pet food branding has both because it’s such a highly emotional space for consumers.…
Three primary methodologies are at the core of branding narratives and marketing communication: convergent, divergent, and transformational. Throughout launching, growing,…
When does adapting trends from digital design become detrimental to package design for CPG food brands? While many CPG food…