From screen to shelf: digital implications for CPG food brands
When does adapting trends from digital design become detrimental to package design for CPG food brands? While many CPG food…
How to design for variety packs in CPG pet food packaging
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop. With so much to communicate – brand, sub-brand, form, flavor, ingredients, benefits, and more – variety packs also have varying counts…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Top 3 ways to create ownability for CPG pet food brands
Disruptive packaging design elements to help you stand out. Today’s CPG pet food brands are vying for attention in what…
Timeless consumer cues in CPG food packaging design
In CPG food packaging design, certain elements will always convey trust and flavor and serve nicely as a base for…
CPG food brands: time to change your package?
A new structure could change the shape of your entire brand presence. When most CPG food brands consider a design…
Emotional connections in pet food packaging
The power of storytelling in CPG brand building at shelf. Packaging design is integral to establishing brand identity by connecting…
Sustainable packaging for CPG food brands: it’s time
If you launch a product or want to refresh your structure, now is the time to upgrade to a sustainable…
Four ways to humanize your CPG food brand
How modern CPG food brands can use socially responsible messaging to build true believers. The desire for human connection in…
Four subtle ways to refresh your pet food package design
These impactful design techniques keep your CPG pet food branding relevant without major change. There comes a time when your…
