Overcoming the top 3 challenges for CPG pet food brands
It’s up to your pet food packaging design to solve many of your problems: tell your story, define your brand…
How to design for variety packs in CPG pet food packaging
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop. With so much to communicate – brand, sub-brand, form, flavor, ingredients, benefits, and more – variety packs also have varying counts…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Repositioning your package design as a responsible societal tool
Can and should your CPG brand get in the business of caring? Package design is a CPG brand’s most invaluable…
Four subtle ways to refresh your pet food package design
These impactful design techniques keep your CPG pet food branding relevant without major change. There comes a time when your…
