How to design for variety packs in CPG pet food packaging
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
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