Social listening for CPG food brand building: where to look and what to look for
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
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Using human psychology for successful CPG food branding
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’…
