How to design for variety packs in CPG pet food packaging
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Social listening for CPG food brand building: where to look and what to look for
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.…
CPG brand building: The power of words on food packaging
For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy…
Brand architecture considerations when building a new CPG food brand
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating…
