CPG brand building: The power of words on food packaging
For any CPG brand in the food space, making an impact on consumers in the grocery aisle is no easy…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
What’s in a good brand name?
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of…
Brand architecture considerations when building a new CPG food brand
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating…
