Overcoming the top 3 challenges for CPG pet food brands
It’s up to your pet food packaging design to solve many of your problems: tell your story, define your brand…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Four ways to humanize your CPG food brand
How modern CPG food brands can use socially responsible messaging to build true believers. The desire for human connection in…
Repositioning your package design as a responsible societal tool
Can and should your CPG brand get in the business of caring? Package design is a CPG brand’s most invaluable…
Proactive vs. reactive consumers: who should you target?
How people see themselves is how your CPG food brand should strive to be seen. Most CPG food brands that…
How a CPG food brand can use competitive analyses to revitalize
Eight questions to ask that will help determine the scale of evolution for your CPG food brand package design refresh.…
Package design research: basic methodologies
All design research is consumer research, but some approaches focus more on the assets within the design and how they…
Undergoing a packaging design refresh? The first thing you should do is this…
How CPG food brands determine existing equity during a design refresh. While a brand equity study is one tool of…
Four subtle ways to refresh your pet food package design
These impactful design techniques keep your CPG pet food branding relevant without major change. There comes a time when your…
