How a CPG food brand can use competitive analyses to revitalize
Eight questions to ask that will help determine the scale of evolution for your CPG food brand package design refresh.…
How to design for variety packs in CPG pet food packaging
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop. With so much to communicate – brand, sub-brand, form, flavor, ingredients, benefits, and more – variety packs also have varying counts…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Package design research: basic methodologies
All design research is consumer research, but some approaches focus more on the assets within the design and how they…
Undergoing a packaging design refresh? The first thing you should do is this…
How CPG food brands determine existing equity during a design refresh. While a brand equity study is one tool of…
