Sustainable packaging for CPG food brands: it’s time
If you launch a product or want to refresh your structure, now is the time to upgrade to a sustainable…
CPG food brand builders: How to apply social listening to your brand strategy process
In problem-solving for CPG food brand strategy, context is critical. Social listening can provide an unfiltered view of consumer perceptions. In addition to audits, social listening is an indispensable tool for competitive analysis, category research, and identifying trends.
Here…
Vanessa Doll
Vanessa is Partner & Director of Relationships at Freshmade, a branding and design agency for CPG food brands. From bar owner to account lead, strategist to agency owner, she’s spent years in the trenches with leading CPG brands modernizing and optimizing their positioning to maximize growth.
More about Vanessa
Overcoming the top 3 challenges for CPG pet food brands
It’s up to your pet food packaging design to solve many of your problems: tell your story, define your brand…
Four ways to humanize your CPG food brand
How modern CPG food brands can use socially responsible messaging to build true believers. The desire for human connection in…
Proactive vs. reactive consumers: who should you target?
How people see themselves is how your CPG food brand should strive to be seen. Most CPG food brands that…
