What’s in a good brand name?
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of…
Brand & package design intelligence for CPG food brand performance.
Launching a new CPG food brand? Naming takes work, but following a few principles, it can be successful. Thousands of…
In the complex environment of CPG pet food, the variety pack is expected yet incredibly challenging for consumers to shop.…
In problem-solving for CPG food brand strategy, context is critical. Social listening can provide an unfiltered view of consumer perceptions.…
With the onslaught of social media came “social listening” – monitoring online conversations to understand brand performance and consumer engagement.…
When launching a new CPG food brand, choosing the appropriate brand architecture gives your portfolio room for growth while creating…
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’…
The way to approach research when undergoing a CPG brand refresh differs from when launching a new food product or…
From taste appeal to all-natural ingredients, implications of color have been ingrained in consumer perceptions at-shelf. In this article, we…