Insights & Appetites https://validator.w3.org/feed/docs/rss2.html How to design for variety packs in CPG pet food packaging Undergoing a packaging design refresh? The first thing you should do is this… Shopper selectivity in CPG branding and loyalty CPG food brand builders: How to apply social listening to your brand strategy process Social listening for CPG food brand building: where to look and what to look for Using human psychology for successful CPG food branding What’s in a good brand name? Top 3 ways to create ownability for CPG pet food brands CPG pet food branding: how loyalty is born Package design research: basic methodologies How a CPG food brand can use competitive analyses to revitalize The significance of color in CPG food package design The 4 C’s and CPG CPG brand building: The power of words on food packaging Four ways to humanize your CPG food brand From screen to shelf: digital implications for CPG food brands Wielding the power of color for CPG food brands Sustainable packaging for CPG food brands: it’s time Brand architecture considerations when building a new CPG food brand Why (and how) to use research in your CPG food brand refresh Resources & Events Four subtle ways to refresh your pet food package design Proactive vs. reactive consumers: who should you target? Repositioning your package design as a responsible societal tool Overcoming the top 3 challenges for CPG pet food brands Emotional connections in pet food packaging   CPG food brands: time to change your package? Building equity in your CPG food brand narrative Timeless consumer cues in CPG food packaging design Using warm and cold typography in food branding for CPG Using consumer research in CPG design CPG design research: dodging potential pitfalls  Consumer persona strategy: how to build love for CPG food brands Macro trends vs. micro trends in CPG food packaging design CPG brand communication strategies: convergent, divergent, and transformation About Thank You